Date 2 January 2014
People don’t spend their money online easily. Think about it: If you had to answer a long list of questions or struggle to navigate a website, how much money would you be willing to part with? Online shopping is about convenience and comfort, and those of us who have at least once ventured into the realm of online shopping know how time-consuming and unpleasant it can be.
The online stores that stand out from the rest are those that go the extra mile for their users. We’ll look here at some small and big e-commerce websites that create pleasant online shopping experiences. We’ll consider the experience from the very start to the very end, right through to the checkout process.
Bonobos’ shopping experience is smooth. Good typography and subtle colors help focus on the products and features, with all distractions fading away as you interact with the site. When a new item is added to the cart, it appears in a sliding sidebar on the right, prompting customers to either keep shopping or check out. The design of the checkout form is elegant and clean. The amount of data required is never overwhelming since it’s clearly separated in manageable chunks. And the most important bit: the favicon is a bananas icon! Now that is pretty cool.